Dear Friends,

A car needs fuel to run, an animal food to survive and our brain needs input to work on high levels!

Today I want to share a book recommendation that is one of the hottest I have read recently:

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

I really have to say that this is one of the best books I have read for quite a while. The best part is taking tips into your own business world and I have to say that I already made improvements and figured out mistakes that I’ve made.

One great message deals with the fact that ‘Everything Matters’ when you want to create something extraordinary. Well, I thought back when I started my first business and I was eager to make everything the best possible. It was a success.

Then after 5 years I forgot about this ‘everything matters’ message. The result? My customers weren’t happy anymore, my sales dropped and I did not even know why.

The small things make the difference, that’s why everything matters!

All the best,

Volker

This entry was posted on Friday, February 2nd, 2007 at 1:08 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.